The use of AI tools in SEO optimization, which are currently popular, opens up new opportunities for increasing efficiency and automating many processes. In this article, we will look at what AI SEO is, how the promotion of an online store in search engines becomes more automated with AI, and what tools can be used for this.
What is AI SEO
Artificial intelligence, or AI, is a revolutionary technology that is transforming many industries, and SEO is no exception.
AI SEO is the term used today to describe the process of organizing website promotion using tools that use machine learning and artificial intelligence techniques. This is a relatively new industry that is developing rapidly: new tools appear almost every day, and old ones are being improved.
AI-based tools are now being actively used to perform a number of SEO tasks, including:
- Content analysis and optimization
- Keyword and search intent research
Automatic content generation - Technical analysis and optimization of the site
- User behavior analysis
- And much more
Benefits of using AI for SEO of online stores
Using AI for SEO, you can:
- Automate a number of processes. AI allows you to automate a huge number of routine tasks in e-commerce, such as data analysis and report creation.
- Minimize errors when working with big data. AI systems are able to analyze huge volumes of online store data with high accuracy, identifying trends and patterns that are difficult to notice manually.
- Save time. Using AI reduces the need for manual work, freeing up resources for more strategic tasks.
How AI is used for SEO optimization of online stores
Basic SEO optimization is usually a rather laborious process. AI tools can greatly facilitate your work. Here’s how you can use them.
Keyword research
Traditionally, this process is quite laborious and requires significant efforts in data analysis, identifying trends to build your own semantic core. However, with the help of artificial intelligence, this process can be significantly optimized and automated.
AI tools can analyze large volumes of data about search queries, identify patterns, cluster keywords by semantic groups and even suggest new relevant keywords and phrases. Based on such research, you can not only build basic optimization, but also expand the structure, for example, create a new, potentially successful product filter for an online store, which will be a separate full-fledged page and a source of traffic. When it comes to promoting a young website, it is also important to assess the competitiveness of keywords, and artificial intelligence can make this task much easier for you.
Content Optimization
Creating high-quality, relevant content is one of the key tasks of SEO. AI can be an extremely useful tool for optimizing content at various stages: from generating ideas and writing texts to analyzing and improving existing content.
For example, AI can help:
- Generate ideas for articles based on the analysis of search queries and trends
- Create initial drafts of texts on a given topic
- Optimize texts for key phrases, improving relevance and readability
- Find and correct grammatical, stylistic and factual errors
- Use AI to rewrite text, improving the structure and logic of content
- Create meta tags and subheadings with SEO in mind
- Check content for uniqueness and absence of plagiarism
Using AI for writing text and optimizing content allows you to save a significant amount of time and effort, and also increases the quality of content, its relevance for search engines. At the same time, it should be remembered that today, along with tools that optimize and generate texts, tools whose mission is to check text with AI are also popular. If you plan to use AI, say, to create texts that you will then offer for placement on sites, then do not be surprised if you receive a remark from a webmaster accompanied by a screenshot from such a verification service. Many people today are wary of generated content, even well-read ones.
Search intent analysis
The strategy for promoting an online store is to promote commercial pages, so it is important to clearly understand which search queries are commercial. Understanding intent, that is, the intention behind users’ search queries, is crucial for SEO optimization. AI tools can help conduct a deep analysis of search intent, identify the main patterns and types of intent (informational, navigational, transactional, etc.), and optimize the content and structure of the site for these intents.
For example, AI can analyze semantic relationships between keywords, search query context, post-search behavior data, and other information to better understand user goals and intent. This analysis can be used to create more relevant and valuable content, optimize pages for different types of intent, and thereby increase user satisfaction, which positively affects search engine rankings.
Automation of technical tasks
In addition to working with content, AI can be useful for automating a number of technical tasks related to SEO. These include:
- Site audit and detection of technical errors
- Monitoring and elimination of broken links
- Optimizing page loading speed
- Creating XML site maps
- Analyzing site structure and navigation
- Optimizing internal linking
- Creating robots.txt and other technical files
- Monitoring page indexing in search engines
There are still a huge number of technical tasks, as well as common problems of online stores, with which artificial intelligence and data analysis can help you, one of them. Yes, you can upload from a crawler and give the AI ​​the task of analyzing it and drawing certain conclusions. It is important to clearly describe what exactly you want to get, prescribe all the nuances and details, so you can get the most out of the tool.
Finding topics for articles
One of the tasks for SEO specialists is to regularly fill the site with new, up-to-date and relevant content. But if in the case of product cards this is generally not a problem (a new product is a new card, it is only important to optimize it correctly), then it is often difficult to generate ideas for new blog articles that will be interesting to the audience and will rank well in search.
For example, Chat GPT helps with the selection of topics for articles in a specific niche:
AI tools can help you find potential content marketing topics. For example, they analyze popular search queries, social media trends, competitor content, and other data to identify relevant topics that are in demand among your target audience.
AI can then suggest article ideas based on search content analysis, query frequency, competition for these queries, and other SEO metrics. This saves you time and effort on idea generation.
Text translation
If you have a multilingual website, translation is one of the most important and large tasks you face. Traditionally, human resources are involved in translations, which is a separate expense item, and these costs usually make up the majority of the budget. Over the years of working with Google Translate, people have developed a strong perception of the low quality of machine translation. However, modern AI-based tools allow you to significantly optimize and reduce the cost of this process, while still delivering good quality. They can translate large volumes of text in a short time, including optimized SEO texts.
In addition, AI can help in further optimizing translated texts for search engines in the target language – selecting the right keywords, taking into account linguistic and cultural features, optimizing metadata, etc.
Creating micromarkup
Micromarkup helps search engines better understand the content of pages. Properly applied micromarkup can significantly increase the relevance of pages in search engine results. But creating it manually is a laborious process, especially for large sites. AI tools can automate the generation of micromarkup based on the analysis of page content and site structure.
In addition, AI can help in choosing the most suitable types of micromarkup, checking its correctness and finding potential errors. This saves time and avoids common mistakes.
Automation of routine tasks
Many routine SEO tasks can be automated using AI. For example:
- Automatically check spelling and grammar of texts
- Use artificial intelligence to paraphrase text and create the most unique descriptions for similar products
- Batch creation and optimization of meta tags, titles, images
- Collection, sorting and analysis of various SEO data
- Competent linking within an online store (processing the correct scheme)
- Reporting
And many other repetitive processes that can be successfully outsourced to artificial intelligence. This frees up time for specialists for more creative and strategic tasks.
AI tools for SEO of online stores
There is already a wide selection of specialized AI tools on the market that can be used to optimize online stores and other sites. But, as we said above, new ones appear regularly. As of this writing, here are some of the most popular AI tools and sites.
Grammarly AI
It is a powerful tool for checking and improving text, which uses advanced artificial intelligence algorithms. Its main function is to check grammar, spelling and punctuation, but Grammarly’s capabilities go far beyond these.
The tool analyzes the context and style of the text, suggesting improvements in wording for clarity and expressiveness. It helps adapt the tone of the text to the target audience and suggests synonyms to diversify the vocabulary.
For SEO specialists and online store owners, Grammarly can be especially useful when:
- Creating high-quality content for the site
- Writing meta descriptions and titles
- Writing texts for email newsletters
- Preparing product descriptions
ChatGPT
Almost all Internet users know about this chat, developed by OpenAI. Chat has a wide range of capabilities that can be used in SEO in a variety of ways.
ChatGPT for SEO can be used as a search query generator, as a tool for creating optimized texts, meta descriptions and titles. It can also analyze large amounts of data. In general, you can use chat in a completely different work situation.
One of the strengths of ChatGPT is its versatility. How useful it will be for you depends directly on how you ask it for help. You can create your own GPTs or use ready-made ones, for example, from Serpstat, which are sharpened for working with specific tasks.
Bing AI
Also known as Microsoft Copilot, it is an artificial intelligence integrated into the Bing search engine. Its uniqueness lies in the fact that it has access to up-to-date information from the Internet, which makes it especially useful for SEO specialists.
This tool provides more contextual and relevant search results, which helps to better understand what content is in demand by users.
Copi AI
It is a specialized tool for creating marketing content. It is designed with the specific needs of marketing and e-commerce in mind.
The main strength of Copi AI lies in its ability to generate various types of content, including blog articles, product descriptions, and advertising texts. The tool optimizes the content for specified keywords, making it ideal for SEO purposes.
Copi AI also helps in creating compelling calls to action (CTAs) and adapts the tone and style of the content to the target audience. This is especially important for online stores, where a well-worded CTA can significantly increase conversion.
Midjourney
Although this tool is not directly related to SEO or content optimization, its capabilities can significantly improve the visual component of an online store.
What Midjourney can do for you:
- Create attractive banners and infographics for content marketing
- Develop visual content for social networks
- Generate images in different styles for blog articles
Midjourney can be especially useful for:
- Visualizing abstract concepts in informational articles
- Creating unique background images for product categories
- Generating illustrations for email newsletters and landing pages
It is important to remember that images created with Midjourney should be optimized (concise, correctly named, equipped with alt texts) for maximum SEO effect.
Serpstat
This service is familiar to many SEO specialists, but did you know that it is also equipped with AI functions? If you already have a Serpstat subscription, use its AI tools to:
Generate optimized meta tags
Create content for product descriptions
Write FAQ sections
Check text uniqueness
Develop ideas for content marketing
And much more
SemRush
Another very popular SEO service that has also implemented AI functions, allowing users to get even more benefits. For example, SemRush has developed a special tool, AI Writing Assistant, with which you can create content for your online store cards, advertising, social media posts, and much more.
BuzzSumo
This is a content and social media analysis platform that uses AI to identify trends and opportunities for content marketing. Although this tool does not focus exclusively on SEO, it can significantly improve the content strategy of your online store.
Its capabilities include:
- Analysis of popular content in your niche, which helps generate ideas for your own materials
- Identification of key opinion leaders and potential partners for collaborations
- Monitoring of brand and product mentions on social networks
- Analysis of the effectiveness of competitor content
Jasper
This is an advanced tool that can significantly speed up and improve the content creation process. Jasper’s AI is trained on a large volume of marketing content for maximum effectiveness in this niche.
You can use Jasper to generate SEO-optimized texts, including various descriptions for product cards, as well as to create meta tags, search for content ideas based on topics or keywords.
Jasper can be customized to a specific brand tone and style. This allows you to create content that is not only optimized for search engines, but also matches the tone of voice of your brand.
How to Start Using AI for Online Store SEO
If you are reading this article, then you understand the huge impact AI is currently having in SEO, and then the next logical question arises – where to start implementing artificial intelligence for online store optimization? Here are some recommendations:
- Choose and test AI tools for SEO and content creation yourself. Many of them are available for free or under a freemium model for testing. First of all, it is important to understand which of the tools are able to meet your requirements.
- Identify the most problematic areas in your current SEO strategy that you can focus on with AI from the very beginning. For example, generating ideas for content, creating texts, collecting semantics, monitoring competitors, etc.
- Form a process for implementing AI solutions, define the roles and areas of responsibility of the team. AI should work in conjunction with people, not completely replace them.
- Gradually implement approved tools into the workflows of the online store. Track metrics before and after they are used.
- Regularly study the best practices of using AI in SEO. This field is changing very quickly.
- Be ready to flexibly adjust strategies and processes as the field of AI solutions for SEO develops.
The main thing is not to be afraid to experiment and be ready for the changes that artificial intelligence will bring to the field of marketing and SEO. If you use the latest technologies before others, you will have a great competitive advantage.
AI in SEO: what does the future hold?
Despite the fact that artificial intelligence technologies are already actively used in SEO, this area is still in its early stages of development. In the coming years, exponential growth in AI capabilities in the field of search engine optimization is expected.
Today, we can only predict what awaits AI in SEO:
- Further improvement of language models will lead to deeper semantic understanding and generation of human-like content.
- In the future, tools will be able to process and use big data more efficiently.
- There is very little left to fully and universally implement AI directly into the work of search engines to improve rankings, understand intent, and satisfy user needs.
- Also, over time, more and more marketing platforms are integrating AI into their tools for a comprehensive approach to SEO and other digital marketing tasks.
Of course, along with new opportunities, using AI in SEO also brings certain challenges:
- Ethical issues of using artificial intelligence, problems of bias and data manipulation.
- Risks of generating low-quality or irrelevant content by insufficiently trained AI models.
- Lack of people in the team who can work effectively with AI technologies.
- Problems of scaling and supporting complex AI solutions.
- Issues of intellectual property and copyright for content created by AI.
- The need for constant learning and adaptation to rapidly changing AI technologies.
However, the potential benefits of using AI in SEO outweigh.
Most likely, in the next 5-10 years, artificial intelligence will become an integral part of SEO processes and strategies for the vast majority of online stores and other sites on the Internet. So, avoiding its use, in the future you can leave your company far behind. Our Internet marketing agency keeps its finger on the pulse of all advanced technologies, we know exactly what benefits these or those technologies can bring to website promotion. Leave your contacts in the form below if you want to get a professional look at your site and cooperate with our SEO team.
