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Rank Finder: Track Your Website Ranking

Rank finder tools are essential for any business that wants to be competitive in the digital world. Knowing where you rank in search engines helps you improve your SEO strategies. In this article, you will find detailed information about what a queue finder is, how it is used and why it is important.

What is a Sequence Finder?

A rank finder is a tool that determines where a website ranks in search engines for certain keywords. It is used to analyze your website’s position on Google, Bing and other search engines. An effective queue finder tool will help you identify the strengths and weaknesses of your website.

How to Use Sequence Finder

You can follow the steps below using the queue finder tools:

• Keyword Selection: Identify the keywords your website is targeting.
• Search Engine Selection: Track your ranking on Google, Bing or other search engines.
• Competitor Analysis: Check where your competitors rank for the same keywords.
• Mobile and Desktop Rank Comparison: Analyze ranking changes on different devices.
• Track Ranking History: Optimize your SEO strategies by examining ranking changes over time.

Importance of the Sequence Finder

Rank finder tools help you improve your SEO strategy. By regularly tracking your website’s rankings, you can determine which SEO tactics are working. In this way, you can increase your organic traffic, increase conversion rates and get ahead of your competitors. Especially in highly competitive sectors, you can make your brand more visible with the use of an effective queue finder.

Rank finder tools are one of the most effective ways to measure the success of your SEO efforts. In order to continuously monitor and optimize your website’s ranking, you should perform analyses using professional SEO tools. If you want to create a successful digital marketing strategy, don’t forget to track your website’s rankings regularly with a rank finder!

SEO Analysis: Improve Your Website Performance

SEO analysis is of great importance for every business that wants to succeed in the digital world. In order to rank high in search engines and get more organic traffic, SEO strategies need to be analyzed regularly. In this article, you can find detailed information about what SEO analysis is, how it is done and why it is important.

What is SEO Analysis?

SEO analysis is a process that evaluates how a website performs in search engines. Many criteria such as keyword usage, site speed, mobile compatibility, backlink quality, content optimization and technical SEO factors are examined within the scope of this analysis. An effective SEO analysis helps you identify the strengths and weaknesses of your website.

How to Perform SEO Analysis?

You can follow the steps below to do SEO analysis:

• Keyword Analysis: Determine which keywords your website ranks for and which words your competitors stand out for.
• Technical SEO Check: Review site speed, URL structures, SSL certificate, mobile compatibility and indexing status.
• Content Analysis: Evaluate page titles, meta descriptions, title tags (H1, H2, etc.), content length and keyword density.
• Link (Backlink) Analysis: Increase your authority by examining the quality and number of links to your website.
• Competitor Analysis: Strengthen your own strategy by analyzing your competitors’ SEO strategies.
• User Experience (UX) Analysis: Observe how visitors navigate through your website, page dwell time and bounce rate.

Importance of SEO Analysis

SEO analysis helps you understand your website’s strengths and areas that need improvement. Thanks to regular analysis, you can increase your organic traffic, increase your conversion rates and get ahead of your competitors. Especially in sectors where competition is intense, you can make your brand more visible with a correct SEO analysis strategy.

SEO analysis is an integral part of your digital marketing strategy. It is of great benefit to conduct comprehensive analysis using professional SEO tools to continuously monitor and improve your website’s performance. If you want to create a successful SEO strategy, don’t neglect regular SEO analysis!

Low-frequency keywords – why use them for promotion?

Semantics is not just a set of words and phrases that you use on your website. It determines how search engines interpret your site and how your target audience, who are looking for information related to your topic, finds it.

When you choose the right keywords, you help search engines understand what your site is about and rank it higher in search results. However, it is not enough to simply collect keywords and implement them on your site. After all, it is not uncommon for beginners to find themselves adding a keyword that has a high frequency to their pages, and after a while they sadly realize that they are ranked for it somewhere outside the TOP 30.

Today we will discuss with you what low-frequency queries are, what the complexity of a keyword is, and why it is not always worth taking on the most “fat” keywords.

Types of search queries

Search queries are classified according to various criteria.

The most common classification is by frequency. Frequency is a measure of how often a particular keyword or phrase is used in user searches on search engines such as Google. Depending on this measure, keywords can be:

1. High-frequency. High-frequency keywords are those that appear frequently in user searches. They are usually characterized by a high volume of search queries. Since many people and organizations compete for high positions in search results for these keywords, they are associated with high competition. High-frequency keywords are often general and broad. For example, “camera” or “smartphone”. They do not always accurately reflect user intent.
2. Medium-frequency. They are not as broad and widely used as high-frequency keywords, but they are not as narrow and infrequent as low-frequency keywords. Mid-frequency keywords can be more precise and focused than high-frequency ones, which makes them an attractive choice for optimizing content on a site. An example of a mid-frequency keyword would be “budget Samsung smartphone.” This keyword is more specific and can attract an audience that is looking for exactly that product.
3. Low-frequency. Low-frequency keywords are rarely used in user queries. They have a lower search volume. Low-frequency keywords are usually more precise and narrower compared to high-frequency ones. For example, “Samsung smartphone with two SIM cards.”
   So what is the difference between a low-frequency query and a high-frequency one? High-frequency queries often require a more aggressive and competitive SEO strategy, including a higher level of optimization and advertising budget. While low-frequency can be an important part of a long-term SEO strategy, especially for small and medium-sized businesses, as they can achieve high positions in search results with fewer resources.

It is important to understand that a successful SEO strategy usually involves working with both high-frequency and low-frequency keywords to maximize your site’s visibility and attract a variety of traffic.

Keyword Difficulty – What is it?

Keyword difficulty is a measure of how difficult it is to optimize a page or content for that keyword in order to achieve high positions in search results. This metric helps determine how competitive a keyword is and how much effort it will take to rank for it. Typically, keywords with higher frequency are often more competitive, and therefore have a higher difficulty. This is because many sites are competing in the search results for the opportunity to rank in the first positions for high-frequency queries.

Low-frequency keywords, on the other hand, can have lower competition and, therefore, lower difficulty. They may be less popular with users, but at the same time provide more specific traffic and better match the niche of your content. By optimizing your site with many low-frequency keywords, you can get more traffic and conversions than if you were fighting with more serious competitors for a couple of high-frequency keywords.

How to promote a website for low-frequency queries

Promoting a website for low-frequency queries requires special efforts and strategy, as they are less popular, but can be quite effective in attracting a target audience, especially for a young website or a website that can’t get to the TOP due to high competition.

Here’s how to promote a website for low-frequency queries:

1. Conduct keyword research to find low-frequency phrases related to your niche. How to find low-frequency queries? Use keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs, or Serpstat. The task is to identify queries that are not only low in frequency, but also low in complexity, and are related to your topic.
2. Develop high-quality and informative content that responds well to the selected low-frequency keywords. Refer to your knowledge in the niche and tell about something unique or provide useful information.
3. Optimize your content for your chosen keywords by including them in your titles, meta tags, URLs, and article text. But do it naturally and organically, avoiding keyword stuffing.
4. Low-frequency queries can take time to rank, as they may have very little search traffic. Patience and consistency in optimizing and promoting your content are important, as this is the only way to achieve good results.

This approach to optimization can be part of a broader SEO strategy aimed at attracting a more targeted audience and long-term success.

The potential of low-frequency queries – a gold mine or a waste of resources?

Promoting a site with low-frequency queries is a great opportunity for small, young sites. What are the benefits of low-frequency queries:

• It will be easier for you to achieve high positions in search results for these queries.
• Users who search for such queries are most likely more interested in your content or products.
• Since users who come with low-frequency queries may be more interested in your services or products, the probability of conversion is higher.
• Accumulating a large number of low-frequency queries can significantly increase the overall visibility of your site in search engines. These queries can be added to the overall picture and attract additional organic traffic.
• Promoting with low-frequency queries can be less expensive compared to more competitive queries. You can achieve significant results with lower budgets.
• Optimizing for low-frequency queries can help create diverse and informative content that can be useful to your audience.

To clearly see how medium- and low-frequency queries work, check out our case study of promoting an online store for confectioners, where we expanded the semantics thanks to similar keywords.

Conclusions

As you can see, the potential of low-frequency queries is very large. By integrating them into your optimization strategy, you get the opportunity to attract a larger target audience and improve the overall effectiveness of your site.

However, it is important not to forget that the optimization process itself should be thoughtful and balanced. If you are not yet sure that you can correctly implement such an approach into your site promotion strategy, it is better to contact the specialists of BirinciSEO

How to promote a new website in a competitive niche

In a world where the Internet space is filled with countless websites, it is becoming increasingly difficult for a new resource to stand out. Promoting a new website requires not only creating high-quality and attractive content but also developing an effective SEO strategy, especially if your site operates in a competitive niche.

In this article, we will discuss the key aspects that will help new websites improve their online presence and get customers from organic traffic.

What you need to know about competitive niches in SEO

A competitive niche is a market segment with a high level of competition among websites for top positions in search engines. Such niches are often associated with high commercial value and a large number of search queries. Be sure to analyze your business niche before diving into website promotion to understand the exact level of competition in it.

So, which industries can be attributed to the most competitive niches:

• Finance and insurance. This niche includes lending, mortgages, life and car insurance, investment products and services. Huge budgets invested in SEO and contextual advertising make this niche particularly challenging for newcomers.
• Health and well-being. From the sale of nutritional supplements to medical services and psychological assistance, all these topics entail a huge audience and, accordingly, high competition.
• Travel and tourism. Airline tickets, hotel reservations, travel packages, and car rentals are highly competitive keywords, especially in popular tourist destinations.
• Online education and courses. With the massive proliferation of online courses and various educational platforms, competition in this niche has increased significantly.
• Legal services. Lawyers and law firms, especially in narrow niches of the legal services business, such as criminal law, family law, and real estate, face serious competition online.
• Real estate. Buying, selling, and renting real estate are very popular searches, especially in large cities and popular regions.
• E-commerce. Clothes, electronics, cosmetics, or household goods – any of these niches will be very difficult for an online store to penetrate, as they have a high level of competition from both local and global brands. It is often a very difficult task to promote them on your own, so it is better to order the promotion of an online store from professionals.
• Automotive industry. Sales of new and used cars, spare parts and accessories, car service – all these segments are highly competitive.
• Technology and software. From SaaS products to consumer technology and software, this segment is constantly growing and evolving, which leads to high competition.
• Business and entrepreneurship. Business services, including marketing tools, consulting services, startups, and investments, are also highly competitive areas.

Also difficult are the eternal niches of goods where demand remains stable regardless of the season or current trends. These can be everyday products, such as clothing, food, or household goods. Working in these niches requires special attention to product and service quality, as well as a well-thought-out marketing strategy.

How to beat the competition in this case? For promotion in a competitive niche to be successful, it is important to consider several aspects:

1. The cost and complexity of keyword promotion is much higher due to the large number of participants seeking to take leading positions. This means that more significant efforts and investments in SEO will be required to achieve visibility.
2. In such niches, not only the quantity but also the quality of content is especially important. Sites that provide unique, useful, and well-structured information have the best chance of success. The content should not only respond to user requests, but also outperform competitors’ offers.
3. As the share of mobile traffic increases, website optimization for mobile devices becomes not only desirable, but necessary. Websites with poor mobile optimization lose not only potential users but also positions in search results.
4. Website loading speed affects the user experience and is one of the factors of search engine ranking. In competitive niches, the slightest delay in loading can cause a user to switch to a competitor’s site.
5. SEO of a new website in a competitive niche requires constant attention and readiness for changes. Search algorithms are constantly evolving, as is user behavior. Successful sites continuously adapt to these changes by testing new approaches and optimizing existing strategies.

How to start launching a new website

Promoting a website from scratch in any niche involves a lot of nuances. We have already discussed how website optimization for Google works in one of our articles. To ensure a successful start and effective promotion of a new website in the future in a highly competitive environment, it is important to go through a number of key stages:

1. Before starting website development, you need to clearly define what goals you are pursuing (customer acquisition, sales, information support, branding) and who your target audience is. Understanding these aspects will help you shape the structure and content of the site.
2. Think about a logical and intuitive website structure that will make it easier for users to navigate and find the information they need. The structure should also take into account SEO needs, including optimization for key queries and opportunities for internal linking.
3. Create an attractive design that meets current trends and user expectations, with an emphasis on usability. It is important that the design is responsive and displays correctly on different devices and screen resolutions.
4. Before the official launch, conduct thorough testing of the site to make sure that all elements work correctly, the site displays well on different devices and browsers, and the loading speed meets the standards.

Launching a new website is just the beginning of the journey. Constantly updating content, search engine optimization, and improving the user experience will contribute to the growth and development of your website in the long run. The best solution is to order website promotion on Google from professionals who know all the nuances and subtleties of promoting young resources. The BirinciSEO team regularly faces similar challenges and knows how to approach this issue.

How to develop a strategy for promoting a young website in a specific niche

A strategy for promoting a young website in a highly competitive niche requires careful planning and a strategic approach. This is a task that requires not only deep SEO knowledge, but also an understanding of the unique aspects of your specific niche, the needs of your target audience, and the actions of your competitors.

In this section, we will discuss in detail how to start promoting a new website, what steps you need to take to create and implement a successful promotion strategy that will help your website not only stand out from the competition but also take a leading position in search results.

Dealing with these issues on your own, without the proper level of knowledge and experience, can be risky. If you do not want to waste time and take risks, order SEO at the stage of website development in our company. Study our case studies to better understand what results your website can achieve.

Competitor analysis on Google: keys to successful promotion

Competitor research is an integral part of developing an SEO strategy, and it is especially important in competitive niches. It not only helps you understand what strategies your competitors are using, but also reveals potential opportunities for your website. When analyzing competitors on Google, you should pay attention to the following aspects:

• Use specialized tools (Google Keyword Planner, Serpstat, Ahrefs, Semrush, or others) to see the keywords of your competitors that they rank high for in the search results. This will help you understand what queries your competitors are focusing on and which of them can be beneficial for your site.
• Evaluate the quality and type of content your competitors publish. Pay attention to the structure of articles, the presence of multimedia content, the frequency of publications, and their engagement. Identify gaps that you can fill with unique and valuable content on your website.
• Carefully study how services or goods are presented on competitors’ websites and what unique selling propositions (USPs) they put forward. This will help you define your own USPs and stand out in the market.

How do I find my company’s competitors? How to analyze competitors’ traffic sources? What service should I use to analyze competitors? We have already discussed these questions in our blog. Read more about how to analyze competitors’ websites in one of our articles.

Compiling a semantic core for a new website in a competitive niche

Collecting semantics for a young website in a highly competitive niche requires a special approach. The initial stage of promotion of such sites is complicated by the struggle for visibility among established market leaders. Here are some key strategies that help young sites effectively collect and use semantics in a competitive environment:

• Instead of competing for highly competitive queries right away, start with longer and more specific keyword phrases, the so-called long tail keywords, which are queries with a long tail that can attract a target audience with specific needs. The competition for such keywords is usually less, which increases your chances of appearing early in search results and allows you to bring your site to the first position faster. For example, the keyword “women’s Nike sneakers” is high-frequency and highly competitive, and it will be difficult for a young website to achieve high rankings for it in the first months of promotion. At the same time, a more specific query “women’s black Nike sneakers with white soles” is much more affordable, although less frequent. The more such keys you cover, the better.
• People are increasingly using search engines to find answers to specific questions. Including question key phrases related to your niche will help attract visitors looking for specific information and establish your site as an authoritative source. But you can use such queries not only for blog posts: implement a FAQ section on your website pages and provide detailed answers to questions related to your products or services, for example, “what do the colors on fitness bands mean?” This will help customers with the choice and will undoubtedly expand the semantics of your site.
• Research competitors’ keywords for which they have weak positions or are not represented at all. These can be highly specialized topics or new trends in your industry. Analyzing competitors’ keywords can provide unique opportunities for promotion.
  If your business has a local focus, be sure to include geo-dependent queries in your semantic core. Local search often offers less competition and can provide you with an influx of targeted traffic.

Dividing your keywords into thematic clusters will help you create structured and logically organized content that will satisfy a wide range of user requests and intentions. This will improve the interconnectedness of pages on your website and allow you to promote not only individual pages but also entire sections of the site.

Remember, search trends and user queries are constantly changing. Make regular updates, analyze competitors by keywords, and expand your semantic core by adding new relevant queries and eliminating outdated or ineffective keywords. Check out our recommendations on how to build a semantic core to learn more about this.

On-page promotion plan for a young website

How can you make your website popular and visited if you have just launched it and work in a highly competitive niche? Work on its internal optimization. When working with a young website, you should pay attention to the following aspects:

• Robots.txt. This text file tells search robots which sections of the site should be indexed and which should not. Correctly configuring the robots.txt file prevents unwanted pages from being indexed and helps search engines crawl your site more efficiently.
• A sitemap in XML format simplifies the indexing process by providing search engines with a structured list of all the pages on your site. This ensures more complete and faster indexing of content, which is especially important for new sites.
• High page load speed improves user experience and has a positive impact on search engine rankings. Optimize images, minimize CSS and JavaScript, use caching, and choose a reliable hosting service to improve website performance.
• Unique and informative Title and Description meta tags for each page not only contribute to better rankings, but also encourage users to click on your link in the search results. Include targeted keywords, but do so naturally, focusing on attracting potential visitors.
• High-quality, unique, and relevant content is the key to attracting the audience’s attention. SEO of a new website must include careful work with content. Regularly publish articles, blogs, research, and other materials that address the needs and interests of your target audience. Use a variety of formats, including text, images, videos, and infographics, to make your content as interesting and useful as possible. Be sure to conduct an SEO analysis of your competitors’ text so that you can learn more about their internal optimization strategy.
• In the era of the mobile Internet, responsive design is a must. Make sure that your website displays correctly and is easy to use on all types of devices, including smartphones and tablets.
• An effective internal linking system contributes to better indexing of pages and distribution of search weight across the site. Create logical links between pages and sections to improve navigation and provide the user with additional useful materials. It’s also a good idea to check out a competitor or two – study their site structures to avoid mistakes and adopt the best solutions.
• Make sure that all images on your site are optimized: compressed without loss of quality, with descriptive file names and alt attributes that match the page content.

When developing your own strategy, be sure to analyze competitors’ pages that are ranked in search for the keywords you are interested in.

Off-page promotion plan for a young website

When thinking about how to promote a young website, you shouldn’t leave aside the issue of off-page promotion. A high-quality link profile is of great importance for improving the visibility of new resources in competitive niches.

Focus on getting backlinks from authoritative and relevant resources. This improves the authority of your site and helps to increase rankings. Publishing guest articles on popular platforms and blogs in your industry helps to attract a new audience and get quality links. Participation in discussions on forums, in comments to articles and on specialized platforms also helps to attract targeted traffic and improve brand awareness.

Regularly analyze the strategies and successes of competitor sites in off-page SEO to find new ideas and opportunities to promote your site. Competitor link analysis will allow you to find the most effective donors for placing perpetual links or interesting specialized directories for local placement. We have already discussed backlink analysis in our blog post, read it to learn more.

Developing an online brand presence

Strengthening a brand’s online presence is a critical aspect of SEO promotion, especially for young websites that are looking to make a name for themselves in competitive niches. Branding, its development and promotion should become one of your priority areas of work.

How to promote a new website and its brand? Active participation in social networks such as Facebook, Instagram, Twitter, and LinkedIn allows you not only to expand your audience but also to strengthen your connection with it, increasing brand awareness and credibility.

Video marketing via YouTube opens up opportunities to demonstrate products and provide useful information, improving engagement and helping to strengthen the brand.

Positive reviews on Google My Business build brand trust. Therefore, be sure to register and optimize a profile for your company. This is especially important for businesses that have a physical location.

The online presence of a brand requires systematic work and investment of efforts, but working on it is a key element of successful SEO promotion of young websites in a competitive environment.

How long does it take to promote a website in a competitive niche

Now you know more about how to promote a young website in a highly competitive environment. However, website promotion in a competitive niche takes time and patience. How long does it take to promote a website with such initial data? The first results may appear after a few months of intensive work, but it may take a year or more to achieve a stable position in the top. It is important to understand that SEO is an ongoing process that requires constant monitoring, analysis, and strategy adjustment.

Developing and implementing an effective SEO strategy for young websites in competitive niches requires careful planning and consideration of many factors. Constant analysis of competitors, optimization of both internal and external factors – not every beginner in the field of promotion is able to take into account all the nuances. The best solution is to seek professional help. Order website promotion in our agency if you value a professional approach and want to get sustainable results.

How to find external links: an overview of checking services

A quality link profile still plays a key role in achieving high rankings in search results. Therefore, it is important to regularly monitor links to understand where they come from, how relevant they are to your topic and how they affect the ranking of the site. As an online marketing agency, we know for sure what impact links have on your sites.

In this article, we offer you to consider in more detail what external links are and what their importance is for Google, why you need to analyze them and how to do it.

What are backlinks, how do they affect SEO

Backlinks (backlinks, external links to the site) are hyperlinks that lead to your site from other resources on the Internet. They are one of the ranking factors in search engines such as Google, Bing and Yahoo. The set of all external links that lead to your site is called a link profile. In the promotion strategy, working with links is external optimization of sites. By the way, you can learn a little more about what SEO is in principle in one of the previous articles of our blog.

Search engines consider the number of sites linking to your site as a kind of vote of confidence or recommendations for the target site. The more high-quality and relevant links lead to your resource, the higher its authority and trust from search engines.

However, not all links are equally useful for SEO. Search algorithms take into account many factors when assessing the importance of a link, including:

• Authority and trustworthiness of the link source (donor site)
• Relevance of the topic of the link source to your site
• Quality and usefulness of the content on which the link is placed
• Link attributes (dofollow/nofollow, anchor text)
• Naturalness of the site’s link mass

A large number of low-quality or irrelevant links can harm your site’s ranking in search results. Therefore, site promotion with links should be thoughtful and balanced.

Why look for external links?

Regular monitoring of links from other Internet resources and on competitor sites has several important reasons:

• You can control how many new links your site has received over a certain period, from which sources they come and how this affects search visibility.
• The number of links may include spam, irrelevant or malicious links that must be rejected to avoid sanctions from search engines.
• By studying the links of competitor sites, you can find new opportunities for obtaining links and apply successful promotion strategies.

Checking the link profile allows you to obtain valuable information about the success of the link strategy, which ultimately helps to make informed decisions and make changes. This is especially important to do at the start of work when it comes to promoting a young site in search engines, because in this case it is important to get not only an effective, but also a safe external promotion strategy.

How to Find External Links for Free

Google Search Console

Google Search Console is a free tool that allows webmasters to manage their site and track its performance in search results. With it, you can quickly find all the links to the site. To do this, go to the “Links” section using Google Search Console.

Here you will find information about the links pointing to your site, including the number of links and a list of donor sites. Use the information provided to evaluate the links pointing to your site and identify potential problems.

Neilpatel

Neilpatel.com offers a free link analysis tool that allows you to quickly check the number of links to your site and assess their quality.

To use:

• Go to neilpatel.com.
• In the “SEO Analyzer” section, enter the URL of your site.
• View the report: you will get information about the number of links, as well as the domains from which they lead.

How to find links to a site using paid services

There are many paid tools on the market to find out everything about the links leading to a site, which provide advanced data and additional features. With their help, you can not only simply check the number of links leading to a site, but also fully analyze their quality. Let’s consider some of the most popular:

Ahrefs

Ahrefs is one of the leading SEO analytics tools, widely used by marketers and optimizers around the world. In the Backlinks section, you can get detailed information about the links, their sources, anchors, placement date, etc.

Ahrefs Advantages:

• Large database of backlinks
• Filters and grouping of links by various parameters
• Donor analysis

In addition to providing detailed data on the donors of the site, Ahrefs also offers additional features for a comprehensive analysis of those who link to your site:

• Monitoring new and lost links
• Filtering and grouping of links by various parameters (link type, metrics, anchor text, etc.)
• Comparison of link profiles with competitors
• Automatic identification of potentially low-quality links

Ahrefs also allows you to track the growth or decline of link weight over a certain period of time, which helps to assess the effectiveness of your link building strategy.

Serpstat

Serpstat is a comprehensive tool for monitoring SEO strategies, which includes a module for searching for links to the site.

In the Backlink analysis section, you can find a whole set of useful tools that will allow you not only to check links, but also to get detailed data about each of them: link source, type (dofollow/nofollow), anchor text, discovery date, and much more.

In addition to link data, Serpstat provides a number of additional features for in-depth analysis:

• Visualization of link weight in the form of graphs and charts
• Automatic identification of potentially spammy or low-quality links
• Tracking changes in the link profile over time
• Integration with other Serpstat modules for a comprehensive SEO audit

Serpstat also allows you to export link data to various formats (CSV, Excel, etc.) for further analysis.

Seranking

Seranking is another popular service for a comprehensive SEO audit, which includes a module that allows you to check for links leading to the site. In the Backlink Checker section you will find all the information about the pages that are most often linked to.

Advantages of Seranking:

• Large database of links
• Visualization of the link base
• Comparison with competitors
• Filtering and grouping of links by various parameters

Semrush

Semrush is one of the most famous and multifunctional SEO tools on the market. It also contains a large module for checking the number of donors and the quality of links.

What Semrush can do:

• Track the presence of external links on the site – new and lost
• Evaluate the quality and authority of links
• Visualize the profile of backlinks
• Analyze the links of competitors

Majestic

Majestic is another authoritative tool for analysis. With its help, you can also comprehensively check the profile of links, examining a number of indicators, some of which are unique to this service. Some other features of the platform:

• Visualize the profile of backlinks in the form of an interactive map
• Filtering links by various parameters (link type, anchor text, source region, etc.)
• Analyze historical data on links over long periods of time

Majestic also provides detailed information about IP addresses and domain owners, which can be useful when detecting networks of spammy sites or related links.

Link Research Tools

Link Research Tools is a specialized platform for comprehensive analysis and management of backlinks. Its advantages and functionality:

• A large database with billions of links, regularly updated
• Link filtering by many criteria (authority metrics, site types, anchor texts, etc.)
• Automatic identification of potentially low-quality or spammy links
• Monitoring of changes in the link profile and notification of new/lost links
• Ability to send requests to remove malicious links from the database

How to do a competitor link analysis

Analyzing the links of competitor sites can provide valuable ideas for obtaining new backlinks and improving your own link strategy.

Here are some steps to analyze the backlinks of your competitors’ sites:

1. Identify who your main competitors are. Make a list of relevant sites with which you compete in search results.
2. Analyze their link bases using a convenient SEO tool for you. Pay attention to which donors this mass of links to the site came from, as well as what anchors are used there.
3. Identify promising sites. Filter out the links that seem potentially useful to you for your site and add them to the list for further work.
4. Study the content and requirements of these sites. Determine what content and promotion strategies can help you get links from these sources.
5. Assess the quality and authority of the links. Not all links that competitors receive may be useful for your site. Focus on the most relevant and high-quality sources.
6. Develop a link building strategy based on the ideas you receive and start implementing it step by step. Remember that the increase in links to the site should look natural to the search engine.

Analyzing the link weight of competitors can be a valuable source of inspiration for your own link strategy, but you should not blindly copy their approaches. It is important to adapt the ideas received to your topic and objectives, while maintaining the uniqueness and naturalness of the backlink profile.

How to assess the quality of links

When analyzing external donors, it is extremely important to pay attention to their quality, not just quantity. Low-quality and spammy links can not only not be beneficial, but also harm your site’s ranking in search results.

Here are some criteria by which you can check the links leading to your site:

1. Relevance of the source. Links from sites close to your topic are usually considered more valuable than links from completely irrelevant resources. That is why it is so important to assess where the links lead to the site.
2. Authority of the source. Links from highly authoritative sites that rank well are more valuable than links from little-known or spammy sites.
3. Quality of content. Links placed in high-quality, unique and useful content are usually more valuable than links from low-quality content.
4. Link attributes. Links with relevant anchors and dofollow attributes are usually more useful and of high quality.
5. Traffic source and visibility. Links from sites that receive organic search traffic and have high visibility are usually more valuable than links from resources with low traffic.

The tools we reviewed above provide various metrics and indicators for assessing link quality. Here are some of them:

• URL Rating (UR) and Domain Rating (DR) from Ahrefs. These metrics reflect the “strength” of a link or domain based on the number and quality of inbound links. The higher the UR and DR values, the more authoritative the link source is considered.
• Domain Authority (DA) and Page Authority (PA) from Moz. Similar to Ahrefs metrics, DA and PA also evaluate the authority of a domain and an individual page, respectively, based on the link profile.
• Authority Score from Semrush. This is an overall indicator of the quality and authority of a link, taking into account various factors such as source relevance, toxicity, etc.
• Spam Score. Some tools provide an estimate of the likelihood that a link source is spammy or low-quality.
• Majestic Trust and Citation Flow. These are metrics developed by Majestic to assess the trust and authority of a linking domain.

In addition to using these metrics, it is also important to manually analyze the linking source sites. Pay attention to the quality of the content, design, usability, the presence of advertising, and other factors that can indicate the trustworthiness and authority of the resource.

Don’t rely on just one metric or tool. A comprehensive approach that combines different methods of assessing the quality of the sites linking to you will help you make more informed decisions in your linking strategy.

How to Disavow Bad External Links

If you find low-quality, spammy, or potentially harmful links pointing to your site during your analysis, it’s important to take steps to disavow them. Having a large number of such links can negatively affect your site’s search engine rankings.

Here are some ways to disavow unwanted links:

• Disavow Tool. This is a separate tool from Google that allows you to create a file with the domains and URLs from which you want to ignore links. After you submit this file to Google, the system should stop considering links from these sources when ranking your site.
• Contact the webmasters of the link-donating sites and ask them to remove the unwanted links. This approach can be effective, but it requires significant effort, especially if there are many such links.
• Ignore links. In some cases, if the number of low-quality links is small and they do not have a significant negative impact, you can simply ignore them. The main thing is to focus on getting quality links from reliable sources.

Conclusions

Working on the quality of link weight is an important aspect of any potentially successful SEO strategy. The presence of high-quality and relevant inbound links not only helps to improve the ranking of a site in search engines, but also increases its authority, and can also work as a “word of mouth”.

Remember that backlinks are just one of many factors in SEO. To achieve the best results, it is important to have a comprehensive approach that takes into account all aspects of search engine optimization: content, technical optimization, usability and much more. However, not all site owners can fully immerse themselves in the process of external promotion, especially if it is a complex niche or a large site, for example, if it is SEO promotion of an online store. The best solution would be to turn to professionals.

External SEO optimization of the site

Today, everything starts with the Internet – users search for the necessary goods and services through search engines. In order for your site to be noticed among many competitors, competent SEO optimization is necessary.

SEO is a set of measures for internal and external optimization of the resource for search engine ranking algorithms in order to bring it to the first positions for the necessary queries. Internal optimization of the site is an important aspect, but insufficient. Its external search engine optimization is no less important. It is about it that we will talk about this article.

What is external site optimization?

External site optimization is a set of measures aimed at increasing the authority of a resource in the eyes of search engines using external factors that are not directly related to the code and content of the site.

The main goal is to form a powerful link profile of the site. Incoming links from other authoritative resources are regarded by search engines as “votes of trust” and have a positive effect on ranking. The process of building a link profile itself is called link building. In one of our articles, we have already told what link building is – read to learn more.

The second goal of external SEO is to attract targeted traffic to the site through mentions outside the site itself. This can be, for example, obtaining conversions through posting interesting content on third-party sites.

Thus, external SEO site optimization works to increase the two main ranking factors – the authority of the site in search engines and the influx of high-quality targeted traffic.

Differences between external and internal optimization

External SEO optimization is aimed at working with factors external to the site. Unlike internal optimization, it does not directly affect the structure, program code, content and technical aspects of the site itself.

External site promotion includes work on:

• Increasing the link mass
• Increasing the citation rate of the site on the Internet
• Presenting the resource on third-party authoritative sites
• Increasing the recognition and reputation of the brand/site
• All these are external optimization factors that require regular processing.

Internal optimization includes work on such aspects of the resource as:

• Content optimization for search queries
• Technical optimization: speed, absence of duplicates, LSU for pages, correctly configured robots.txt/sitemap.xml files, etc.
• Site Structuring and Navigation
• Improving Usability and User Experience
• Internal Page Linking

That is, internal SEO is responsible for the quality of the site itself, while external SEO promotion focuses on factors outside of it. It is the combination of both approaches that gives the maximum synergistic effect for search promotion.

External site optimization methods

There are many methods and sources for building a high-quality external link profile. Let’s consider the main ones:

Forums

Posting comments on thematic forums that contain links to your site is one of the natural ways to get links, the so-called “word of mouth”. Participate in discussions on relevant forums and leave useful comments: such links should be natural and unobtrusive so as not to cause a negative reaction from moderators and users.

Directories

Registering a site in authoritative thematic resource directories is also often used to strengthen the link profile. Registration in directories for foreign businesses is especially valuable, so if you need to promote your site abroad, consider local listings. Placing links in local business directories will help users looking for specific services find your site. However, you should not abuse free directories. Many of them today have many drawbacks (long queues for moderation, business pages closed from indexing, lack of search traffic, etc.). Pay attention to the placement fees.

Guest articles

Placing unique thematic content with links on third-party authoritative portals or blogs is a great option to get quality links. At the same time, the articles should be really interesting to the site’s audience. You can post articles yourself (if the site’s functionality allows it) or negotiate placement with blog owners (for example, offer them a list of topics that may interest their audience).

Link purchase

Purchasing links to promote a site on exchanges or from individual webmasters helps to quickly increase the number of links. Very often, external search engine optimization of a site is based on purchasing placements – it is convenient and affordable. But you need to carefully choose donors and exercise moderation so that link building looks natural and your control profile does not grow too rapidly – for a search engine, this may look suspicious. What is a good link exchange and how not to make a mistake when working with purchases – read in one of our articles.

Links from partner sites

Bartering links with business partner sites can also be a good addition to your link profile. In this case, it is important to adhere to the principle of link equivalence. Often, partners agree on such placements in advance, perhaps even before the site is created. That is why it is important to conduct SEO before launching the site – this will allow you to take into account all such nuances.

Viral marketing

Creating viral content can contribute to the natural growth of links. Viral content includes articles or notes on a provocative topic, funny videos, humorous publications, which in themselves encourage users to share them on social networks or other sites.

Interview, press release

Giving an expert interview or posting a press release on the website of the relevant media is not only good PR, but also a way to earn backlinks to your site. The main thing is that the material is really interesting and valuable for the publication’s audience.

What types and types of links are there

By anchor type

• Anchors – links that contain keywords in the text part (anchor). For example: buy a smartphone. They help with ranking by these keywords.
• Anchorless – links that do not contain keywords, instead of an anchor, use the URL itself, for example, https://example.com or use the words “here, on the site, price” or similar.
• Branded – links with a mention of the brand/site name in the anchor.

By type of donors

• Rental or temporary – links placed on a commercial basis with a limited lease term. After the lease expires, they are deleted.
• Eternal – purchased links that are valid permanently and have no term limits. The most valuable for promotion.
• Barter – exchange of links between two sites without monetary relations.

By attributes

• Nofollow — links with the attribute rel=”nofollow”, which do not transmit the number of links from the donor site to the recipient site, but are important for maintaining the naturalness of the link profile.
• Dofollow — standard links that a search bot can follow, this type of link is important for promotion, as they transmit link weight.
• Sponsored — an attribute of external links to indicate advertising/sponsored content.
• UGS (User-Generated Content) — an attribute of links for content created by users.

How to analyze the link mass of sites

Analysis of the link mass of a site is an important stage in SEO, which helps to understand how effective your external optimization strategy is and how it can be improved. It is with the analysis that optimization of external factors of a site begins. This process includes assessing the number and quality of external links, determining the authority of donors, analyzing anchors and identifying malicious links. Let’s consider in more detail how to properly analyze a site for external links.

1. Using tools for analyzing link mass

There are many tools for analyzing backlinks, each of which provides unique capabilities and data. The most popular of them are:

• Ahrefs. One of the most famous and popular tools for analyzing links. It allows you to find out the number of links, donor domains, a list of anchors, as well as assess the authority of the site – Domain Rating (DR).
• SEMrush. Another powerful tool for analyzing links, which allows you to track backlinks, analyze competitors and find new opportunities for building a link profile.
• Moz Link Explorer. This tool offers a user-friendly interface for analyzing link mass. You can also analyze a variety of different metrics, such as Domain Authority (DA) and Page Authority (PA).
• Majestic SEO. A specialized link analysis tool that offers its own metrics, such as Trust Flow and Citation Flow, to help you evaluate the quality and quantity of links.

2. Link Mass Assessment

After choosing a link analysis tool, the first step is to determine the total number of backlinks and unique domains. It’s not just the number of links that matter, but also their quality. High-quality links from authoritative and relevant sites carry more weight and have a positive impact on SEO.

You can assess the quality of links using the following criteria:

• Use metrics such as Domain Authority (DA) or Domain Rating (DR) to determine how authoritative the donor site is.
• Evaluate the relevance of backlinks — links from sites related to your niche are more important for SEO.
• Sites with high traffic are generally considered more authoritative.

3. Anchor Analysis

Anchors are words or phrases used in a hyperlink to link to your site. Proper use of anchors plays an important role in SEO. For link optimization to be truly successful, it is important to maintain a balance between different types of anchors to avoid keyword stuffing, which can be perceived by search engines as spam and manipulation.

4. Identifying and eliminating bad links

Toxic or bad links are low-quality or spammy links that can negatively affect your site’s search engine rankings. Such links can come from low-authority sites, sites that violate search engine rules, etc.

To identify toxic links, use the capabilities of the SEO tools we mentioned above. Once you have identified the links, you can:

• Try to remove the link — contact the owner of the donor site and ask them to remove the link from the page.
• Disavow the link using Google’s Disavow tool — if removing the link is not possible. This signals to Google that the links (or domains) you have flagged should not be considered when ranking your site.

5. Monitor and analyze your main competitors

Analyzing your competitors’ link profiles will help you identify new opportunities to build your own link profile. Use link analysis tools to determine where your competitors are getting their links from, find reputable donors who may also be linking to your site, assess the quality of your competitors’ link profiles, and compare them to yours.

6. Regularly monitor your link profile

SEO is a dynamic industry, and changes in your link profile can occur all the time. Link optimization should definitely be part of your strategy. Regular monitoring and updating of your link profile will help you maintain high positions in search results and adapt to changes in search engine algorithms.

How to choose the right donor sites when buying links

Buying backlinks is one of the fastest and most effective methods of external optimization. However, success largely depends on the right choice of donors.

It is worth paying attention to the following factors:

• Thematic proximity of the donor to your niche. Links from relevant resources have more weight.
• Authority, traffic and quality of the donor (can be checked using various tools and services). The more authoritative the donor, the higher the value of the link.
• The minimum number of outgoing links on the placement page – less competition for weight transfer.
• Domain age – old sites with a history are better than young projects.
• Compliance with anti-spam algorithms of search engines – rejection of donors with signs of spam and sanctions.

It is better to buy links little by little from the maximum number of donors than to place many links on one site. This will make your link profile look more natural and secure.

Mistakes in external optimization

Making mistakes in the process can not only not achieve the desired results, but also harm the site. Here are some of the most common mistakes in working with external links that you should avoid:

1. One of the biggest mistakes is buying links from low-quality sites. Such links can quickly increase the number of links, but they do not bring any benefit and can even cause harm. Sites that sell low-quality links often have a bad reputation and can be banned by search engines. It is better to invest your efforts and money in quality links from authoritative resources.
2. Oversaturating anchors with keywords is a common mistake that can lead to pessimism of your ranking in the eyes of the search engine. Anchors should be diverse and natural. Using the same anchors in most links can cause search engines to suspect ranking manipulation.
3. Links from irrelevant sites may not benefit your SEO, and in some cases, even harm it. It is important that the donor sites are thematically related to your site. This will not only improve the quality of the link profile, but also make it more natural. If there are few sites with relevant topics, pay attention to donors that contain relevant headings that suit you and are in harmony with the general niche of the site (most often news resources meet this criterion).
4. The balance between nofollow and dofollow links is important for the naturalness of the link profile. The complete absence of nofollow links can arouse suspicion, since natural profiles contain a mixture of both types of links. Similarly, the predominance of nofollow links can reduce the effectiveness of off-site optimization.
5. Many site owners forget to regularly check and update their link profiles. This can lead to the accumulation of low-quality links, which over time can negatively affect SEO. Regular analysis helps maintain a high-quality control profile and timely eliminate potential problems.
6. Ignoring local SEO can lead to missed opportunities to improve visibility in search. Local links help improve positions in regional search results and help attract the target audience.

Some mistakes in external promotion are made simply due to lack of experience. This can be the insidiousness of SEO promotion with your own hands: you can learn the basics and do everything by the book, but in practice sometimes situations arise in which you do not know how to help the site.

Therefore, we recommend that you entrust the promotion to professionals – contact the SEO agency BirinciSEO. Our team has extensive experience working with sites of different sizes, niches and geographies, so we can find an approach that is right for your resource.

Checklist for off-page optimization of the site

Effective off-page optimization of sites requires a systematic approach and careful planning. The following checklist will help you avoid common mistakes:

1. Conduct an analysis of the link profile — yours and your competitors. Identify weaknesses that need to be worked on.
2. Develop a strategy for obtaining high-quality links that is appropriate for your resource. When developing a strategy, define goals, draw up an action plan that includes methods of obtaining links (guest posts, directories, forums, etc.).
3. Obtain links from authoritative and relevant sites. Focus on sites of good quality and appropriate thematic relevance.
4. Use various types of links. Use keywords in the anchor text, but do not abuse them. Use common phrases or URLs as anchors. Include the name of your brand or company in the anchor text.
5. Regularly analyze and adjust the strategy. Monitor changes in your link profile and check new links for quality.
6. Remove spammy, malicious, toxic links. Use Google’s Disavow tool to disavow unwanted links.
7. Consider local SEO. Get links from local resources (regional directories, business listings, etc.).
8. Use crowd-marketing. Participate in discussions on forums, blogs, and other platforms related to your niche. Place links naturally, ensuring their usefulness and relevance.

Conclusions

External SEO of the site promotion is a mandatory component of a full-fledged SEO strategy, necessary for achieving high positions of your site in search results. Building up quality links increases the number of links and authority, increasing the chances of ranking. In addition, links on other resources can provide an influx of targeted traffic.

Success here is determined by the competent choice of methods for obtaining backlinks and the choice of high-quality, relevant donor sites. It is important to adhere to the naturalness and proportionality of the link profile, to avoid obvious spam link surges.

The work must be carried out systematically, constantly analyzing the results, changes in search algorithms and the actions of competitors. The combination of external optimization with internal work on the site and high-quality content marketing will ensure maximum effectiveness of the promotion as a whole.

What is an anchor letter and how to write it correctly?

Properly selected anchors can be a powerful tool for improving your site’s visibility in search engines, attracting targeted traffic, and ultimately its success. An anchor on a page provides search engines with valuable context, helping them better understand the relevance of a page on your site to certain search queries. In this article, we will take a detailed look at the concept of an anchor list, its classification, its role in website SEO optimization, and practical tips for compiling a relevant anchor list.

What is an anchor list?

An anchor list is a list of texts (anchors) used for external and internal links on your site. An anchor link is the text that a user clicks on to go to a target page. This text provides search engines with contextual information about the content of the page to which the link leads.

High-quality SEO promotion of a website is not complete without compiling an anchor text list, since search engines, such as Google, use anchor texts to determine the relevance of a page to certain keywords and phrases. Anchor texts play an important role in SEO, as they help search engines understand what the page they are linking to is about. For example, if page A contains a link with the anchor “buy a laptop” pointing to page B, the search engine interprets this as a signal that page B is relevant to the query “buy a laptop”.

The anchor list should contain all types of anchor texts used on and off the site (this refers to off-site optimization of the site). It allows you to structure link promotion and ensure that the links look natural and are useful to users.

When working with anchors, you should take into account many important factors. Below we will talk about the main aspects, but often an understanding of the nuances of the niche and the site itself should be added to the basics. That’s why it’s so important to involve professionals in your work. BirinciSEO is a marketing agency in Ankara, which employs a team of professionals with experience in working in different niches and with different sites. Contact us if you want to get the most out of your site.

Anchor Classification

Anchors can be divided into several types:

• Direct keyword entry – an anchor that contains a keyword or phrase in an exact match.
• Mixed anchors – an anchor that contains a keyword in combination with other words.
• Anchorless links – links that use navigation words like “here”, “read more” or just a URL instead of keywords.
• Branded anchors – an anchor that contains a brand name.
• Image anchors – links that are tied to images. In this case, the image anchor is the alt attribute of the image.

The role of anchor text in SEO

A good anchor text plays an important role in a successful SEO strategy:

1. Anchor texts provide search engines with contextual information about the content of the page to which the link leads. This helps search engines better understand the relevance of the page to certain keywords and phrases.
2. Properly optimized anchor links can help your site rank higher in search results for relevant queries.
3. Well-chosen anchor texts make links more understandable and attractive to users, increasing the likelihood of clicking through to your site.
4. Anchor links from high-quality and reputable donors can increase the authority of your site in the eyes of search engines.
5. Properly used anchor text helps link the pages of your site to each other, making navigation easier for users and search engines.

How to Create the Right Anchor List

When creating anchor lists, you should consider a number of important factors. Here are some steps that will help you when working on anchors for your site.

Define your goal and audience

First of all, it is important to clearly define the goal of your SEO strategy and target audience. This will help you choose the right keywords and phrases, as well as ensure that the anchor texts are relevant to your audience. Answer the following questions:

• What goal do you want to achieve with SEO?
• Who is your target audience?
• What keywords and phrases are most relevant to your business?

The answers will help you responsibly approach the selection of anchors that will be effective and useful for your site.

Collect a semantic core

A semantic core is a list of keywords and phrases that you plan to use to promote your site. It should include:

• Main keywords
• Synonyms and variations of keywords
• Long-tail keywords

You can use various tools to build a semantic core, such as Google Keyword Planner, Ahrefs, SEMrush, and others. It is important to consider not only popular keywords, but also low-frequency queries that can bring targeted traffic.

Analyze competitors

Off-site optimization of a website begins with a deep study of competitors – to study their link profiles. Analyzing the link mass and anchor lists of competitors will help you understand which anchors work in your niche. Use special tools to analyze the link mass of competitors and their anchors: Ahrefs, SemRush, Majestic, or others. It is important to pay attention to the following aspects:

• what keywords are used in anchors
• how are anchors distributed by type
• on which sites are links with these anchors placed

Analysis of backlinks and anchors will help you create a strategy based on the successful examples of your competitors. As a result, you will be able to create an internal anchor list that will be as effective as possible.

Divide anchor texts by type

After collecting the semantic core and analyzing competitors, it is important to divide anchor texts by type. This will help create a balanced and diverse anchor list for your site that looks natural to search engines and users. It is optimal to use different types of anchors, including exact keyword matches, partial matches, branded keywords, and natural anchors.

Determine the optimal ratio of anchor types

There is no ideal ratio of anchor types that is suitable for all sites and industries. You need to study the niche, as well as conduct SEO analysis of competitors and draw personalized conclusions about the type and number of anchors to achieve the best results. Pay special attention to branded anchors – they allow you to increase the visibility and trust of your brand.

Avoid keyword spam

While using keywords in your anchor text is important, overusing them can be seen as spam by search engines and can lower your site’s ranking. When choosing your anchor text, avoid overusing the same exact match keywords. Instead, aim for variety and naturalness.

Update your anchor text regularly

Google’s algorithms are constantly evolving, and what worked before may become ineffective over time. That’s why it’s important to regularly update and optimize your anchor text. Keep an eye on changes in search trends and your competitors and adapt your anchor text accordingly.

How many anchor and non-anchor links to put

In the SEO environment, it is generally accepted to use anchor and non-anchor links in a certain ratio. Balance is important for a natural link profile. The following ratio is recommended:

• Anchor links – 60-70%
• Non-anchor links – 30-40%

Such a balance helps to create a natural link profile that meets the requirements of search engines and improves the ranking of the site. In addition, it is important to consider that excessive use of anchor links can arouse suspicion in search engines and lead to sanctions.

Regular monitoring and analysis of the link profile help to timely detect and correct possible deviations from the optimal ratio.

Conclusions

Drawing up anchors is an important stage in developing an SEO strategy. A properly compiled and regularly updated anchor list helps improve the visibility of a site in search engines, increase the number of links and provide convenient navigation for users. By following the recommendations set out in this article, you will be able to create an effective anchor list that will bring tangible results to your business.

However, remember: these are only basic recommendations and you should integrate them into your strategy in such a way as to take into account all possible details. Order turnkey link building from our agency if you want to entrust the matter to professionals. It is also important to take into account changes in search engine algorithms and adapt your strategy in a timely manner.

Remember that the quality of links and the relevance of anchors play a key role in a successful SEO strategy. Regular audits and adjustments will help keep your site up to date and meet the requirements of search engines.

AI for SEO optimization of online stores

The use of AI tools in SEO optimization, which are currently popular, opens up new opportunities for increasing efficiency and automating many processes. In this article, we will look at what AI SEO is, how the promotion of an online store in search engines becomes more automated with AI, and what tools can be used for this.

What is AI SEO

Artificial intelligence, or AI, is a revolutionary technology that is transforming many industries, and SEO is no exception.

AI SEO is the term used today to describe the process of organizing website promotion using tools that use machine learning and artificial intelligence techniques. This is a relatively new industry that is developing rapidly: new tools appear almost every day, and old ones are being improved.

AI-based tools are now being actively used to perform a number of SEO tasks, including:

• Content analysis and optimization
• Keyword and search intent research
  Automatic content generation
• Technical analysis and optimization of the site
• User behavior analysis
• And much more

Benefits of using AI for SEO of online stores

Using AI for SEO, you can:

• Automate a number of processes. AI allows you to automate a huge number of routine tasks in e-commerce, such as data analysis and report creation.
• Minimize errors when working with big data. AI systems are able to analyze huge volumes of online store data with high accuracy, identifying trends and patterns that are difficult to notice manually.
• Save time. Using AI reduces the need for manual work, freeing up resources for more strategic tasks.

How AI is used for SEO optimization of online stores

Basic SEO optimization is usually a rather laborious process. AI tools can greatly facilitate your work. Here’s how you can use them.

Keyword research

Traditionally, this process is quite laborious and requires significant efforts in data analysis, identifying trends to build your own semantic core. However, with the help of artificial intelligence, this process can be significantly optimized and automated.

AI tools can analyze large volumes of data about search queries, identify patterns, cluster keywords by semantic groups and even suggest new relevant keywords and phrases. Based on such research, you can not only build basic optimization, but also expand the structure, for example, create a new, potentially successful product filter for an online store, which will be a separate full-fledged page and a source of traffic. When it comes to promoting a young website, it is also important to assess the competitiveness of keywords, and artificial intelligence can make this task much easier for you.

Content Optimization

Creating high-quality, relevant content is one of the key tasks of SEO. AI can be an extremely useful tool for optimizing content at various stages: from generating ideas and writing texts to analyzing and improving existing content.

For example, AI can help:

• Generate ideas for articles based on the analysis of search queries and trends
• Create initial drafts of texts on a given topic
• Optimize texts for key phrases, improving relevance and readability
• Find and correct grammatical, stylistic and factual errors
• Use AI to rewrite text, improving the structure and logic of content
• Create meta tags and subheadings with SEO in mind
• Check content for uniqueness and absence of plagiarism

Using AI for writing text and optimizing content allows you to save a significant amount of time and effort, and also increases the quality of content, its relevance for search engines. At the same time, it should be remembered that today, along with tools that optimize and generate texts, tools whose mission is to check text with AI are also popular. If you plan to use AI, say, to create texts that you will then offer for placement on sites, then do not be surprised if you receive a remark from a webmaster accompanied by a screenshot from such a verification service. Many people today are wary of generated content, even well-read ones.

Search intent analysis

The strategy for promoting an online store is to promote commercial pages, so it is important to clearly understand which search queries are commercial. Understanding intent, that is, the intention behind users’ search queries, is crucial for SEO optimization. AI tools can help conduct a deep analysis of search intent, identify the main patterns and types of intent (informational, navigational, transactional, etc.), and optimize the content and structure of the site for these intents.

For example, AI can analyze semantic relationships between keywords, search query context, post-search behavior data, and other information to better understand user goals and intent. This analysis can be used to create more relevant and valuable content, optimize pages for different types of intent, and thereby increase user satisfaction, which positively affects search engine rankings.

Automation of technical tasks

In addition to working with content, AI can be useful for automating a number of technical tasks related to SEO. These include:

• Site audit and detection of technical errors
• Monitoring and elimination of broken links
• Optimizing page loading speed
• Creating XML site maps
• Analyzing site structure and navigation
• Optimizing internal linking
• Creating robots.txt and other technical files
• Monitoring page indexing in search engines

There are still a huge number of technical tasks, as well as common problems of online stores, with which artificial intelligence and data analysis can help you, one of them. Yes, you can upload from a crawler and give the AI ​​the task of analyzing it and drawing certain conclusions. It is important to clearly describe what exactly you want to get, prescribe all the nuances and details, so you can get the most out of the tool.

Finding topics for articles

One of the tasks for SEO specialists is to regularly fill the site with new, up-to-date and relevant content. But if in the case of product cards this is generally not a problem (a new product is a new card, it is only important to optimize it correctly), then it is often difficult to generate ideas for new blog articles that will be interesting to the audience and will rank well in search.

For example, Chat GPT helps with the selection of topics for articles in a specific niche:

AI tools can help you find potential content marketing topics. For example, they analyze popular search queries, social media trends, competitor content, and other data to identify relevant topics that are in demand among your target audience.

AI can then suggest article ideas based on search content analysis, query frequency, competition for these queries, and other SEO metrics. This saves you time and effort on idea generation.

Text translation

If you have a multilingual website, translation is one of the most important and large tasks you face. Traditionally, human resources are involved in translations, which is a separate expense item, and these costs usually make up the majority of the budget. Over the years of working with Google Translate, people have developed a strong perception of the low quality of machine translation. However, modern AI-based tools allow you to significantly optimize and reduce the cost of this process, while still delivering good quality. They can translate large volumes of text in a short time, including optimized SEO texts.

In addition, AI can help in further optimizing translated texts for search engines in the target language – selecting the right keywords, taking into account linguistic and cultural features, optimizing metadata, etc.

Creating micromarkup

Micromarkup helps search engines better understand the content of pages. Properly applied micromarkup can significantly increase the relevance of pages in search engine results. But creating it manually is a laborious process, especially for large sites. AI tools can automate the generation of micromarkup based on the analysis of page content and site structure.

In addition, AI can help in choosing the most suitable types of micromarkup, checking its correctness and finding potential errors. This saves time and avoids common mistakes.

Automation of routine tasks

Many routine SEO tasks can be automated using AI. For example:

• Automatically check spelling and grammar of texts
• Use artificial intelligence to paraphrase text and create the most unique descriptions for similar products
• Batch creation and optimization of meta tags, titles, images
• Collection, sorting and analysis of various SEO data
• Competent linking within an online store (processing the correct scheme)
• Reporting

And many other repetitive processes that can be successfully outsourced to artificial intelligence. This frees up time for specialists for more creative and strategic tasks.

AI tools for SEO of online stores

There is already a wide selection of specialized AI tools on the market that can be used to optimize online stores and other sites. But, as we said above, new ones appear regularly. As of this writing, here are some of the most popular AI tools and sites.

Grammarly AI

It is a powerful tool for checking and improving text, which uses advanced artificial intelligence algorithms. Its main function is to check grammar, spelling and punctuation, but Grammarly’s capabilities go far beyond these.

The tool analyzes the context and style of the text, suggesting improvements in wording for clarity and expressiveness. It helps adapt the tone of the text to the target audience and suggests synonyms to diversify the vocabulary.

For SEO specialists and online store owners, Grammarly can be especially useful when:

• Creating high-quality content for the site
• Writing meta descriptions and titles
• Writing texts for email newsletters
• Preparing product descriptions

ChatGPT

Almost all Internet users know about this chat, developed by OpenAI. Chat has a wide range of capabilities that can be used in SEO in a variety of ways.

ChatGPT for SEO can be used as a search query generator, as a tool for creating optimized texts, meta descriptions and titles. It can also analyze large amounts of data. In general, you can use chat in a completely different work situation.

One of the strengths of ChatGPT is its versatility. How useful it will be for you depends directly on how you ask it for help. You can create your own GPTs or use ready-made ones, for example, from Serpstat, which are sharpened for working with specific tasks.

Bing AI

Also known as Microsoft Copilot, it is an artificial intelligence integrated into the Bing search engine. Its uniqueness lies in the fact that it has access to up-to-date information from the Internet, which makes it especially useful for SEO specialists.

This tool provides more contextual and relevant search results, which helps to better understand what content is in demand by users.

Copi AI

It is a specialized tool for creating marketing content. It is designed with the specific needs of marketing and e-commerce in mind.

The main strength of Copi AI lies in its ability to generate various types of content, including blog articles, product descriptions, and advertising texts. The tool optimizes the content for specified keywords, making it ideal for SEO purposes.

Copi AI also helps in creating compelling calls to action (CTAs) and adapts the tone and style of the content to the target audience. This is especially important for online stores, where a well-worded CTA can significantly increase conversion.

Midjourney

Although this tool is not directly related to SEO or content optimization, its capabilities can significantly improve the visual component of an online store.

What Midjourney can do for you:

• Create attractive banners and infographics for content marketing
• Develop visual content for social networks
• Generate images in different styles for blog articles

Midjourney can be especially useful for:

• Visualizing abstract concepts in informational articles
• Creating unique background images for product categories
• Generating illustrations for email newsletters and landing pages

It is important to remember that images created with Midjourney should be optimized (concise, correctly named, equipped with alt texts) for maximum SEO effect.

Serpstat

This service is familiar to many SEO specialists, but did you know that it is also equipped with AI functions? If you already have a Serpstat subscription, use its AI tools to:

Generate optimized meta tags
Create content for product descriptions
Write FAQ sections
Check text uniqueness
Develop ideas for content marketing
And much more

SemRush

Another very popular SEO service that has also implemented AI functions, allowing users to get even more benefits. For example, SemRush has developed a special tool, AI Writing Assistant, with which you can create content for your online store cards, advertising, social media posts, and much more.

BuzzSumo

This is a content and social media analysis platform that uses AI to identify trends and opportunities for content marketing. Although this tool does not focus exclusively on SEO, it can significantly improve the content strategy of your online store.

Its capabilities include:

• Analysis of popular content in your niche, which helps generate ideas for your own materials
• Identification of key opinion leaders and potential partners for collaborations
• Monitoring of brand and product mentions on social networks
• Analysis of the effectiveness of competitor content

Jasper

This is an advanced tool that can significantly speed up and improve the content creation process. Jasper’s AI is trained on a large volume of marketing content for maximum effectiveness in this niche.

You can use Jasper to generate SEO-optimized texts, including various descriptions for product cards, as well as to create meta tags, search for content ideas based on topics or keywords.

Jasper can be customized to a specific brand tone and style. This allows you to create content that is not only optimized for search engines, but also matches the tone of voice of your brand.

How to Start Using AI for Online Store SEO

If you are reading this article, then you understand the huge impact AI is currently having in SEO, and then the next logical question arises – where to start implementing artificial intelligence for online store optimization? Here are some recommendations:

1. Choose and test AI tools for SEO and content creation yourself. Many of them are available for free or under a freemium model for testing. First of all, it is important to understand which of the tools are able to meet your requirements.
2. Identify the most problematic areas in your current SEO strategy that you can focus on with AI from the very beginning. For example, generating ideas for content, creating texts, collecting semantics, monitoring competitors, etc.
3. Form a process for implementing AI solutions, define the roles and areas of responsibility of the team. AI should work in conjunction with people, not completely replace them.
4. Gradually implement approved tools into the workflows of the online store. Track metrics before and after they are used.
5. Regularly study the best practices of using AI in SEO. This field is changing very quickly.
6. Be ready to flexibly adjust strategies and processes as the field of AI solutions for SEO develops.

The main thing is not to be afraid to experiment and be ready for the changes that artificial intelligence will bring to the field of marketing and SEO. If you use the latest technologies before others, you will have a great competitive advantage.

AI in SEO: what does the future hold?

Despite the fact that artificial intelligence technologies are already actively used in SEO, this area is still in its early stages of development. In the coming years, exponential growth in AI capabilities in the field of search engine optimization is expected.

Today, we can only predict what awaits AI in SEO:

1. Further improvement of language models will lead to deeper semantic understanding and generation of human-like content.
2. In the future, tools will be able to process and use big data more efficiently.
3. There is very little left to fully and universally implement AI directly into the work of search engines to improve rankings, understand intent, and satisfy user needs.
4. Also, over time, more and more marketing platforms are integrating AI into their tools for a comprehensive approach to SEO and other digital marketing tasks.

Of course, along with new opportunities, using AI in SEO also brings certain challenges:

• Ethical issues of using artificial intelligence, problems of bias and data manipulation.
• Risks of generating low-quality or irrelevant content by insufficiently trained AI models.
• Lack of people in the team who can work effectively with AI technologies.
• Problems of scaling and supporting complex AI solutions.
• Issues of intellectual property and copyright for content created by AI.
• The need for constant learning and adaptation to rapidly changing AI technologies.

However, the potential benefits of using AI in SEO outweigh.

Most likely, in the next 5-10 years, artificial intelligence will become an integral part of SEO processes and strategies for the vast majority of online stores and other sites on the Internet. So, avoiding its use, in the future you can leave your company far behind. Our Internet marketing agency keeps its finger on the pulse of all advanced technologies, we know exactly what benefits these or those technologies can bring to website promotion. Leave your contacts in the form below if you want to get a professional look at your site and cooperate with our SEO team.

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